Picture Wheel Company was established in November 2005 with a focus of creating an elite company developed by skateboarders for skateboarders. Our commitment to skateboarders everywhere is to be much more than just an average wheel company and to maintain a unique focus on excellence and design.

We aim to supply a quality product that leads the market for both creative design and edge. Our products are made in the USA and are backed by a team of international riders who genuinely support the direction of our brand and believe in the product.

Our product has undergone continual testing with a total of four modifications to improve the structural quality of our wheels. The focus of our testing is to produce a urethane compound that is more anti-flat spot resistant in comparison to other products on the market. Our other primary goal is to modify the mould and shape of the wheel for day-to-day skateboarding while still maintaining a fast "no stick" performance.

Our Pro / AM wheels are designed with direction and input from our team riders. These wheels have been produced to encourage market awareness for individual team riders at a local level and to encourage career development by creating further opportunity within the industry. A percentage of each set of featured wheels sold is paid directly to the relevant rider.